The sluggish external demand caused by the finacial crisis aroused Yiwu enterprises to go out for deelopment . 2009 Cosmoprof International Beauty Expo in Italy .Which just came to an end . attracted about 20 Yiwu firms to participate . Due to its low price and good quality , Yiwu cosmetics has gained much prpularity in the European market .

The data from the Expo show that the financial crisis really undermined the pruchase power of European buyers . but Yiwu exhibitors still havve business chances: commodities from Yiwu attract not only Purchasers but also European exhibitors inn the Expo , and many of them  intended to find OEM in these Yiwu enterprises .