So far，over 30 enterprises have applied for some one hundred booths in the cultural fair this year，which is supposed to be a stage for the debut of Yiwu toys as a whole，especially the cartoon toys，so as to display the advantages of the city as a production and marketing base for cartoon toys，said Li Zhangxin，chairman of Yiwu Toy Industry Association . Sources say most of the enterprises that have confirmed to attend this cultural fair are mainly engaged in manufacturing and selling cartoon toys . The brand-new Yiwu native cartoon works and their toy derivatives will launch a publicity campaign then and are bound to be a highlight .