The 4-day-long 2010 China Yiwu Cultural Trade Fair’s curtain fell on April 23. Despite the rainy days the cultural fair，as the first national fair in Yiwu in 2010，was still an important platform to seize business opportunities for merchants at both home and abroad. Cooperation of culture and economy in harmony New records in number of businessmen and turnover Under the circumstances of global economic recovery，the future of cultural industry is bright which is accompanied by a surging passion for joining related global trade distribution platforms and an increasing number of purchasers at home and abroad.

    The latest statistics issued by sponsors show that the trade volume of this fair reached 2 . 807 billion yuan，a rise of 51 .8% over the same period last year . 5，641 businessmen from 118 countries or regions attended the fair which was the best in trade and exhibition in record . Besides the large turnover，the cultural fair， which has been upgraded to a national fair，had a greater influence upon the upgrade of cultural industry at home and abroad as a whole as well as the development direction of the industry .

    This fair weeds through the old and bring forth the new The innovative animation and overseas goods become highlights in the fair Different from stationery exhibition for orders in the past，this year the fair attached great importance to innovation industry and virtual economy. Invited by sponsors and attracted by favorable policies，some Chinese culture enterprises with products with national features，intellectual property rights，original products and frontier science and technology became new exhibitors of the fair .

    Innovative animation and toys area was specially set up in District A1 which was an important area in this fair . There are nearly 200 booths in this one of the most popular places in the cultural fair， where nearly 100 leading enterprises exhibited their goods .